№ 01 / Edition 2026 India · Live
Currently Raising ₹1.10 Crore · CCD
Three generations — a grandmother, a mother, and her daughter

Made by
one mother,
for hers.

240 million children in India grow out of baby care at five — and the personal care industry forgot them.

Kratibella is the brand house building what was missing — beginning with Little Gator, India's first stage-specific personal care brand for kids aged 5–12.

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240M+ Children Underserved
₹20,000Cr Market Opportunity
6 SKUs Live · 2026
1 Mother. One Promise.
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Stage-Specific Formulas Endocrine-Safe Ingredient Honesty Built for India's Climate Aloe Vera + Flaxseed Made for Kids 5–12 Stage-Specific Formulas Endocrine-Safe Ingredient Honesty Built for India's Climate Aloe Vera + Flaxseed Made for Kids 5–12
№ 02 Current Status · Launched

The build is
done. We are
live.

This is not a slide deck looking for a runway. Formulations are complete. The brand is built. Manufacturing is contracted. Little Gator is live at littlegatorkids.com — this raise fuels inventory and growth from day one.

01

Formulations Complete

All 6 SKUs finalised and tested for safety in children aged 5–12.

✓ Done
02

Brand & Identity

Little Gator — name, mascot, packaging, voice — fully developed and production-ready.

✓ Done
03

Manufacturing Partners

FSSAI-compliant contract manufacturer confirmed. First production run complete.

✓ Done
04

Company Incorporated

Kratibella Purecare Private Limited — registered November 2025. Compliance in place.

✓ Done
05

Launch Channels

D2C live at littlegatorkids.com. Quick commerce (Blinkit, Zepto, Instamart) onboarding underway.

✓ Done
06

The Raise

₹1.10 Crore via Compulsorily Convertible Debentures — funding inventory, marketing, and growth.

→ In progress
№ 03 The Gap We're Filling
There are 240M children in India aged 5–14. A 9-year-old in India today reaches for baby shampoo because there is nothing else. That parent isn't loyal — she's waiting for someone to build the right product.

When a child turns five, baby products stop working. Their days now mean school, playgrounds, sweat, dust, and pollution. Adult products still feel wrong — and often are. We realised something simple: this age has no products built for it.

i.

Ingredient honesty

Every formula disclosed. Every claim earned. Parents can read every label.

ii.

Stage-specific science

Not baby, not adult. Built for the biology of 5–12 — sweat, school, sun.

iii.

Endocrine-safe

Mild sarcosinate & glucoside surfactants. No compromises on developing bodies.

iv.

Built for India

Heat, humidity, dust, pollution. Heroes: Aloe Vera & Flaxseed — chosen for this climate.

№ 04 Our Portfolio · Brand 01
Little Gator — brand logo
Now Live · 2026
Little
Gator.

India's only science-backed personal care brand for kids aged 5–12.

Every Little Gator formula is purpose-built for the daily reality of a school-going, outdoor-active Indian child. Six stage-specific products. Hero ingredients chosen for documented efficacy, not marketing appeal.

Stage-Specific (5–12) Endocrine-Safe Aloe + Flaxseed Made in India
Explore Little Gator → Shop — littlegatorkids.com
№ 05 Founding Belief

"When my daughter turned six, baby products stopped working. Adult products still felt wrong. And I realised something simple — this age has no products built for it. So I decided to build them."

Neha Shukla
Founder · Kratibella Purecare
Little Gator — the mother and child mascot
№ 06 The Opportunity

A ₹20,000Cr
market with a
₹7,000Cr gap.

India's Kids & Baby Care market grows at 10–12% CAGR. Within it, the 5–12 segment is structurally underserved — no clear category leader, no science-led brand. Little Gator is built to own this narrative early.

₹20KCr TAM · India Kids & Baby Care

Growing 10–12% CAGR. USD ~$2.4 billion annually.

₹7KCr SAM · Kids 5–12 Personal Care

Underdeveloped, fragmented. No category leader exists.

₹350Cr SOM · Little Gator Target

5% of SAM, achievable within 5 years.

№ 07 Competitive Edge

Four reasons
we win this
category.

We are not entering a crowded space. We are creating a new one — and the structural advantages below compound over time, they do not diminish.

01

First-mover in a defined category

Kids’ care entrants exist — but no science-backed brand does for ages 5–12. We are not competing for share; we are creating the evidence-led category. Category creators capture disproportionate long-term value.

02

Structural, not trend, demand

240M children age out of baby care continuously. 25M+ enter the 5–12 bracket each year. This is a permanent demographic reality — not a wellness fad. The market refills itself.

03

Repeat-purchase economics

Personal care replenishes every 4–6 weeks. A child acquired at 5 is a customer through 12 — seven years of compounding LTV. Switching costs are emotional: parents rarely change a brand their child trusts.

04

Founder–market fit

A mother who lived this problem first — then brought biochemistry, MBA discipline, and a mother's accountability to solve it. Every formula passes Vihaa's test before it passes anyone else's.

№ 08 The Product Line

Three formulas.
Each one earned.

We launch with three daily essentials — each in a full size and a 50ml mini, for six SKUs in all. Every product solves a specific problem for school-going children: sweat, dust, outdoor activity, and the realities of Indian heat. No filler. No extension SKUs to pad a catalogue.

Gator Giggle Shampoo
01 · Hair Care

Gator Giggle Shampoo

Aloe Vera + Flaxseed Extract · 250ml

Daily school-day wash. Removes sweat & dust without stripping the scalp's natural moisture. Glucoside surfactants — gentle for daily use.

Endocrine-safe · pH 5.5 · No SLS
Croc-a-Clean Body Wash
02 · Skin Care

Croc-a-Clean Body Wash

Vitamin B3 + Allantoin · 250ml

Post-sport & after-play cleanse. Sarcosinate base cleanses sweat and playground grime without irritating the skin barrier.

Sarcosinate · Tear-free · Daily use
Little Locks Hair Oil
03 · Hair Care

Little Locks Hair Oil

Almond Oil + Amla · 100ml

Weekly scalp nourishment. Light enough for kids — not the heavy adult oil format. Supports healthy growth without weighing hair down.

Cold-pressed · Non-sticky · Lightweight
All six — Sulphate Free · Tear Free · Parabens Free · Made in India · For Kids 5–12
№ 09 Go-To-Market

Three phases.
One clear
sequence.

We are not trying to be everywhere at once. We build a loyal customer base first, then expand into distribution — in that order. Trust before scale.

2026 Phase I

D2C First

Launch direct-to-consumer via our own website and quick commerce (Blinkit, Zepto, Swiggy Instamart). Full margin, direct relationship, real-time data. A brand-protection listing goes live on Amazon at launch — defensive presence now, full push later.

Own site Quick commerce Amazon (brand listing) Parent communities
2027 Phase II

Marketplaces

Once product-market fit is validated by repeat-purchase data, scale the Amazon presence into a full marketplace push and expand to Flipkart. Use D2C learnings to optimise listings and A+ content for conversion.

Amazon Flipkart Performance ads
2028 Phase III

Community & Retail

Build the Little Gator parent community as a distribution and loyalty flywheel. Expand into offline modern trade (pharmacies, hypermarkets) where parent trust is highest.

Modern trade Loyalty program Parent community
№ 10 Three Generations · One Mission

A mother, her
daughter, and her
daughter's grandmother.

Kratibella is family-made in the deepest sense. Three generations of one family — and the conviction that runs between them — is the spine of this company.

01 The Mentor
Archana Shukla — Dadi, Mentor

Archana Shukla

Dadi · Mentor & Anchor

Vihaa's grandmother and the company's quiet ballast. A lifetime of Indian household wisdom — the grandmother who knew which oil to use after the playground and which to use before school. The non-negotiables in every formula trace back to her test.

02 The Founder
Neha Shukla — Founder

Neha Shukla

Founder · Director · Mother

A mother before anything else. Every product decision passes one question first: "Would I put this on Vihaa?" MBA in HR, background in biochemistry — the rare combination behind every formulation choice. Builds with the precision her HR & compliance years instilled and the conviction only a parent has.

"Every ingredient is there for a reason. If I can't explain it simply, it doesn't belong."
03 The Inspiration
Vihaa Shukla — The Inspiration

Vihaa Shukla

Daughter · The Reason

The six-year-old who outgrew baby care and had nowhere to go. Every Little Gator product exists because Vihaa needed it first. Every formula passes her test before it passes anyone else's — the most honest critic on the founding team.

Read the full founding story
№ 11 What's Inside

Every ingredient
earns its place.

We don't follow trend ingredients. We choose based on clinical evidence, safety for developing bodies, and performance for the Indian climate. Every hero ingredient is here for a documented reason — and we'll always tell you what it does.

Aloe Vera
Aloe Vera
Niacinamide
Niacinamide
Allantoin
Allantoin
Flaxseed
Flaxseed
Banana
Banana
Founding Round · Currently Open

₹1.10 Crore

Compulsorily Convertible Debentures · Pre-A · Open to equity or hybrid arrangements for the right partner. Join our founding round and back India's first science-backed kids personal care brand at the earliest possible stage.

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